Industry

Retail & Consumer Packaged Goods (CPG)

Retail and consumer packaged goods brands sit at the intersection of global trade, consumer demand, and public scrutiny. Executives today must navigate regulatory changes, shifting tariffs, rising costs, and the mounting influence of social movements—all while protecting growth, brand equity, and customer trust. The risks are no longer limited to supply chain or pricing pressures; they are narrative-driven, fast-moving, and capable of reshaping entire markets.

Alethea equips retail & CPG leaders with the narrative intelligence to anticipate and manage risks before they escalate. 
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Early Warnings on Narratives That Matter

Alethea surfaces early warnings of online narratives that may translate into regulatory pressure, protest activity, or financial disruption. We give retail & CPG leaders a clear view of emerging risks across both social and economic fronts, so you can take preemptive action to protect brand trust and market stability.

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Distilling Insight from Noise

The Artemis platform sifts through millions of data points to deliver only verified, contextualized intelligence to help your team focus on what’s real and urgent. Our intelligence enables leadership to understand, plan, and manage risk proactively.
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Evolving Support for Uncertain Times

Regulatory environments, global trade policy, and consumer discourse shift rapidly. Our models, data sources, and analytic approach continuously evolve in step with emerging risks, adversarial tactics, and consumer sentiment—helping you anticipate risks before they escalate.
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Seamless Integration to Your Operations

From Artemis to our analyst team to API integrations, Alethea intelligence fits directly into your existing workflows to keep you informed about tariff narratives, consumer backlash, and political shifts that affect your bottom line, and respond proactively.
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Purpose-Built Digital Risk Management for Retail & CPG Leaders

For retail and CPG leaders facing mounting pressure from global policy shifts, economic uncertainty, and public scrutiny, Alethea delivers early warning and deep insight on emerging risks to support confident decision-making in a volatile world.

Critical Threats and Their Risks/Harms

Calls for In-Person Disruption & Protests

Calls for In-Person Disruption & Protests

Coordinated efforts to mobilize physical presence or unrest at a specific site, often timed to disrupt high-profile events or company activities, presenting both operational and safety risks
Alethea Helps You
  • Monitor threat group activity and narrative evolution across platforms
  • Coordinate proactive threat mitigation with security, legal, and law enforcement teams
Politicization

Politicization

The reframing of a neutral issue, event, or brand action through a partisan lens to provoke division or advance an agenda, presenting brand misalignment, public division, and long tail risk
Alethea Helps You
  • Protect neutrality with clear messaging
  • Monitor emerging political narratives
  • Prepare for backlash
  • Utilize data for productive engagement with lawmakers
Brand Boycotts

Brand Boycotts

Organized campaigns urging consumers to stop supporting a company, often in response to perceived social, political, or ethical missteps, posing risks of financial loss, reputational damage, and stakeholder backlash
Alethea Helps You
  • Pre-bunk misinformation
  • Detect inauthentic activity and coordination 
  • Prepare data-driven responses to address public concerns
  • Deploy counter-messaging
Weaponization of Real Events

Weaponization of Real Events

The strategic, manipulative use of real events to spread misleading narratives, provoke outrage, or fuel coordinated influence campaigns that threaten brand reputation based on partial or misrepresented facts
Alethea Helps You
  • Spot distortions early
  • Prepare proactive messaging
  • Utilize data to engage press & stakeholders
Coordination & Amplification

Coordination & Amplification

The deliberate spread of narratives through networks of aligned or automated accounts to boost visibility, momentum, or perceived consensus—escalating the risk of viral threats and media amplification of harmful narratives.
Alethea Helps You
  • Distinguish organic and inauthentic patterns
  • Report bot activity and violations of platform policies for takedowns
  • Manage media response

Why Alethea

Discover how Alethea works—from the intelligence behind our platform to the experts who guide our approach. Learn about our methodology, the outcomes we drive, and the recognition we’ve earned along the way.

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