Use Case

Strategic Communications

Today’s brands face a fast-moving wave of reputational threats. From boycotts and brand hijacking to short-seller attacks and ideological campaigns, these narrative risks outpace legacy monitoring tools and often stem from coordinated networks operating in niche digital spaces. 

Alethea helps you turn risk into opportunity with early warnings and real-time insights to spot, understand, and seize control of narrative threats.
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Mitigate Before It Escalates

Our technology surfaces early signals of coordinated attacks, brand hijacking, politicized narratives, misinformation, and weaponized events that threaten your brand’s reputation, stakeholder trust, and bottom line.
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Focus on What Matters

We monitor more than mainstream platforms and sift through millions of data points so you don’t have to. We deliver only what matters: clear, timely, predictive insights so communications teams can shape the story, not chase it.
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Threats Evolve Daily, Your Solution Should Too

Modern communications threats evolve quickly, but our proprietary datasets, machine learning models, and analytical approach are constantly improving to keep you several steps ahead.
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A Perfect Fit

Whether through our expert team, the Artemis platform, or API integration, Alethea bridges the gap between digital threat detection and strategic communications. Our solutions fit right into your existing ecosystem to provide clarity, context, and control to outmaneuver risks.
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A Modern Solution For 
Evolving Communications Threats

Alethea helps organizations anticipate narrative threats, validate and prioritize risks, and respond with clarity. From detecting coordination to shaping strategic messaging, we deliver the insights teams need to protect brand, engage stakeholders, and act with confidence.

Critical Threats and How Alethea Helps

Brand Boycotts

Brand Boycotts

Organized campaigns urging consumers to stop supporting a company, often in response to perceived social, political, or ethical missteps, posing risks of financial loss, reputational damage, and stakeholder backlash
Alethea Helps You
  • Pre-bunk misinformation
  • Detect inauthentic activity and coordination
  • Prepare data-driven responses to address public concerns
  • Deploy counter-messaging
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Brand Hijacking

The unauthorized or manipulative use of a brand’s identity, messaging, or imagery to distort public perception—creating risks of identity misuse, public confusion, and reputational crisis
Alethea Helps You
  • Monitor for impersonation
  • Validate threats
  • Act fast with internal & external messaging
Weaponization of Real Events

Weaponization of Real Events

The strategic, manipulative use of real events to spread misleading narratives, provoke outrage, or fuel coordinated influence campaigns that threaten brand reputation based on partial or misrepresented facts
Alethea Helps You
  • Spot distortions early
  • Prepare proactive messaging
  • Utilize data to engage press & stakeholders
Politicization

Politicization

The reframing of a neutral issue, event, or brand action through a partisan lens to provoke division or advance an agenda, presenting brand misalignment, public division, and long tail risk
Alethea Helps You
  • Protect neutrality with clear messaging 
  • Monitor political narratives and prepare for backlash
  • Utilize data for productive engagement with lawmakers 
Coordination & Amplification

Coordination & Amplification

The deliberate spread of narratives through networks of aligned or automated accounts to boost visibility, momentum, or perceived consensus—escalating the risk of viral threats and media amplification of harmful narratives
Alethea Helps You
  • Distinguish organic and inauthentic patterns
  • Report bot activity and violations of platform policies for takedowns
  • Manage media response
Short Seller Attacks

Short Seller Attacks

Financially motivated, narrative-driven campaigns designed to damage a company’s reputation and depress its stock price—risking investor confidence and increased market volatility
Alethea Helps You
  • Detect early narrative formation from niche online spaces
  • Prep public statements, shareholder messaging, and board communications

Why Alethea

Discover how Alethea works—from the intelligence behind our platform to the experts who guide our approach. Learn about our methodology, the outcomes we drive, and the recognition we’ve earned along the way.

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