Alethea Group CEO and Founder Lisa Kaplan publishes a report on TheSoul Publishing—a Russian-backed social media operation.

If you’ve never heard of TheSoul, you’re not alone. The company has built its online empire in relative obscurity. Public coverage of the company in English has been sporadic. In September 2019, Time magazine raved over the company’s traffic and described the “bizarre” content posted by 5-Minute Crafts. Vox likewise posted an article in November 2018 characterizing the channel’s content as “cringey” and “peculiar.”

Read the full article here.