Government censorship, scam accounts, celebrity impersonation, propaganda and a user revolt over a journalist accused of demonizing trans people — these are just some of the hurdles faced by the nascent social media platform Bluesky. But they’re also signs of its rapid growth since the election.
As Bluesky attracts more activity, particularly from those fleeing Elon Musk’s X, it is facing the price of success: tough moderation decisions and a growing number of bad actors.
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While there have not been clearly documented mass propaganda campaigns on Bluesky so far, researchers have seen some signs.
“All social media platforms are used by adversaries,” Lisa Kaplan, the CEO of Alethea, a company that tracks coordinated online messaging and propaganda campaigns, told NBC News. “We’ve seen evidence of what is likely state actor activity on the platform. That said, it’s early and we’ve not yet seen a successful, coordinated effort.”
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